Erika Napoletano, author of The Power of Unpopular, speaks at TEDx Boulder 2012 and shares her thoughts on “Rethinking Unpopular” through tales of Sarah Palin, Polar Bears & Pie Charts.
Expedia’s recent gay marriage video demonstrates the power of unpopular and polarizing branding decisions. The video, the response, and more.
Black sheep — live. While different from The Black Keys, still catchy and you can dance to it. The official book trailer (oooh ahhh) for The Power of Unpopular.
I don’t know about you, but I want to know where brands stand so I can vote with my wallet. More brands like Chik-fil-A, please!
When you think of unpopular people, do these six folks from history come to mind? They should. A post for parents — and anyone who thinks the unpopular path isn’t one they want to travel.