Is it Possible to Rethink “Unpopular”?
Erika Napoletano, author of The Power of Unpopular, speaks at TEDx Boulder 2012 and shares her thoughts on “Rethinking Unpopular” through tales of Sarah Palin, Polar Bears & Pie Charts.
Celebrating Expedia – A Most Unpopular Brand
Expedia’s recent gay marriage video demonstrates the power of unpopular and polarizing branding decisions. The video, the response, and more.
Black Sheep — RIGHT to Your Inbox! Announcing…the book trailer!
Black sheep — live. While different from The Black Keys, still catchy and you can dance to it. The official book trailer (oooh ahhh) for The Power of Unpopular.
We Need More Brands Like Chik-fil-A
I don’t know about you, but I want to know where brands stand so I can vote with my wallet. More brands like Chik-fil-A, please!
Nine Awesomely Unpopular People from History
When you think of unpopular people, do these six folks from history come to mind? They should. A post for parents — and anyone who thinks the unpopular path isn’t one they want to travel.