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The Fear of Screwing Up: Social Media, Social Responsibility, and a Brand’s Obligation

Some thoughts in the wake of the Aurora theatre shootings from a live-action comic book flick fan chick and branding consultant in Colorado.

5 Comments
Erika Napoletano
August 1, 2012
Unlikable Brands
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Ladies – Will YOU Be Buying Reeboks After Seeing This Ad?

Unlikable versus unpopular branding decisions. Reebok’s recent ad campaign pisses off 50% of its customer base. Will YOU be buying Reeboks, ladies?

35 Comments
Erika Napoletano
March 28, 2012
Unlikable Brands, Unpopular Brands
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