Expedia’s recent gay marriage video demonstrates the power of unpopular and polarizing branding decisions. The video, the response, and more.
I don’t know about you, but I want to know where brands stand so I can vote with my wallet. More brands like Chik-fil-A, please!
Unlikable versus unpopular branding decisions. Reebok’s recent ad campaign pisses off 50% of its customer base. Will YOU be buying Reeboks, ladies?
How Captain James T. Kirk made me cry twice — okay, maybe three times — on the day my book officially released. Damn you, Shatner!