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Celebrating Expedia – A Most Unpopular Brand

Expedia’s recent gay marriage video demonstrates the power of unpopular and polarizing branding decisions. The video, the response, and more.

37 Comments
Erika Napoletano
October 15, 2012
Unpopular Brands
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We Need More Brands Like Chik-fil-A

I don’t know about you, but I want to know where brands stand so I can vote with my wallet. More brands like Chik-fil-A, please!

29 Comments
Erika Napoletano
August 23, 2012
Unpopular Brands
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Ladies – Will YOU Be Buying Reeboks After Seeing This Ad?

Unlikable versus unpopular branding decisions. Reebok’s recent ad campaign pisses off 50% of its customer base. Will YOU be buying Reeboks, ladies?

35 Comments
Erika Napoletano
March 28, 2012
Unlikable Brands, Unpopular Brands
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How William Shatner Saved My Life and Other Lessons Learned Over a Vodka Tonic

How Captain James T. Kirk made me cry twice — okay, maybe three times — on the day my book officially released. Damn you, Shatner!

18 Comments
Erika Napoletano
March 21, 2012
On Being Unpopular, Unpopular Brands, Unpopular People, William Shatner
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